A content writer with a background in journalism or public relations is a special asset to your business.
Whether you have such a professional on your team or outsource to a trusted associate, their perspective represents valuable opportunities for exposure.
These individuals have a nose for news. Sometimes potential editorial topics seem routine: you are adding a division to your firm, you promoted someone, or your company is hosting an event.
You may think these occurrences are no big deal. But all of these, along with charity involvement, educational workshops and partnerships – like this one I wrote about for a business journal – are welcome and needed by the media.
Other press release topics?
- Leasing or buying a new location
- Closing a location
- Expanding a location
- Rebranding
- Acquiring a new client
- Sponsoring an event
- Winning an award
- A member of your team speaking at a community event
- Raising money for a nonprofit with a “Dress Down Day” or some other type event
- An opinion on an industry trend
- A new product or service
- A professional mentor or internship program
Not only do news publications in your area have pages to fill and need these items: they run them for free. Free!
It’s a great chance to get the word out about your organization and what you do – an opportunity too few businesses leverage. A high-resolution photo sent along with a company announcement gives editors more options. The story can then be told in a caption or in a news brief, depending on space and page design.
If you are a small company without a dedicated marketing expert, outsourcing to a professional content or marketing writer with a journalism background – even occasionally – is a wise investment. This coverage puts your company in front of potential clients who may search for your firm online. It portrays your business as active and involved.
An experienced journalist has been in newsrooms and knows what editors are looking for and best practices on submissions. They know how to help your company show its stuff – so you can focus on running it.
One thought on “Press releases are a company’s best friend. Pinkie swear.”
What a great read – thank you for sharing