Creating regular blog posts that are timely, relevant and original can be difficult. As someone who has a client base of busy managers and owners who see the value of blog posts and delegate that task to a professional content writer, I get it. There is a rush of accomplishment after a blog post goes up, right? It’s […]
News stories are an underutilized asset in most social media campaigns. They can be used as a direct link, or built upon. Either way is a win in terms of your branding as a modern, constantly improving company, with its finger on the pulse of the industry.
With content writing, you are in the world of your target-market client, offering information they will find useful. With copy writing, you are in the house of your target-market client, offering information they will find useful about your product or service.
To find truly creative marketing hooks, one needs to look no further than a TV home shopping channel. So much creativity goes into describing an item’s usefulness — real or created — on multiple levels.
Visual annoyances are well-known detractors from what can be an otherwise quality website. Perhaps less well-known, but important, are text practices that say a lot about who you are and what your company does — some of them not flattering.