It may be. Your website may be the kind of thing you were in a hurry to set up and get online to get the word out about your new venture or business.
But your site may be saying more about you and your business than you ever imagined. And you may not even know it.
Websites that are full of typos, (advertising “money market fund’s”), lead readers to bad links, and subject customers to misspellings (touting office supply equiptment, for example) communicate a few impressions you may not have considered.
1. They tell people you’re not careful. If a contractor can’t figure out “your” and “you’re,” will he jot down the wrong number for the wood flooring you want, order the wrong one, and cause delays? What about those sites that only have events, news or blog entries from 2009 on their site? Are they up to date on current trends in their industry?
2. They tell people you’re not original. Ho-hum copy or copy that looks uncannily like a competitor’s site content … even down to the same stock photos … indicates you’re just lazy going with the flow.
3. They tell people you don’t believe in getting the right person for the job. I would want my doctor to call in a specialist if needed. Or my financial adviser to consult with a tax attorney if need be. I wouldn’t want them muddling through on their own and assuming it’s fine. Writing web content is best left to a professional writer who can work with you on communicating your goals.
4. They tell people you aren’t innovative. Old-school graphics and lingo (Can we put the phrase “24/7” to bed yet? Please?) may be inadvertently dating you, your business approach and your products or services.
5. They insult the reader by assuming they don’t know the difference between “lose” and “loose,” or any other commonly misspelled word. Show you are sophisticated, efficient and thoughtful with crisp, creative, concise text. It makes a lasting impression. Otherwise, you’re like the guest at a formal wedding who shows up to the event in sneakers and shorts: Sure, it was comfortable and quick for you that day. But that image stays with people for many years to come.
One thought on “Is your website the cyber version of this room?”
Nice article, Susan! Solid & concise content!
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