To adopt a hard-sell approach, especially in an event like a hurricane, isolates prospects and alienates customers. Social media content should be relevant, current and in touch with audiences — especially in times of crisis.
News stories are an underutilized asset in most social media campaigns. They can be used as a direct link, or built upon. Either way is a win in terms of your branding as a modern, constantly improving company, with its finger on the pulse of the industry.
A good social media writer knows how the various platforms work and is capable of providing consistent, original content with your brand and audience in mind. He or she will also know that if you’re selling on social media all the time, you’re doing something wrong.