With content writing, you are in the world of your target-market client, offering information they will find useful. With copy writing, you are in the house of your target-market client, offering information they will find useful about your product or service.
To find truly creative marketing hooks, one needs to look no further than a TV home shopping channel. So much creativity goes into describing an item’s usefulness — real or created — on multiple levels.
Using an experienced copy writer ensures quotes are used in a way that maximizes impact and puts you or your company in a the most professional light possible.