How not to use quotes in copy writing
Using an experienced copy writer ensures quotes are used in a way that maximizes impact and puts you or your company in a the most professional light possible.
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Editors take translated content, make it fluent
Hire a copy editor. We edit translated copy for global marketing clients who are intent on a strong U.S. market presence, but want the credibility and security of knowing their marketing will resonate. And it can’t resonate if it’s laughable.
Shore up marcom writing support now
Forge a link with an experienced, independent copy writer who can be there when you need them. Take a look at their writing samples and what kinds of marcom work they’ve done. Talk to their references. Then, when deadlines get tight or your manpower is short, you’ve got a friend.
Content editors – like organizers – help you declutter
Decluttering. Re-evaluating. Restoring order. Editors are like organizers. There are definite parallels between going through your closet with a “donate” box and going through a blog post with a red pen.
5 questions to ask your content project editor
A content project editor acts as your point of contact, creating content for as few or as many publications as needed, oftentimes to complement digital communication.