News stories are an underutilized asset in most social media campaigns. They can be used as a direct link, or built upon. Either way is a win in terms of your branding as a modern, constantly improving company, with its finger on the pulse of the industry.
To find truly creative marketing hooks, one needs to look no further than a TV home shopping channel. So much creativity goes into describing an item’s usefulness — real or created — on multiple levels.
Visual annoyances are well-known detractors from what can be an otherwise quality website. Perhaps less well-known, but important, are text practices that say a lot about who you are and what your company does — some of them not flattering.
There are ways to prepare for a collaboration with a content writer that will bring you more business bang for your buck — in less time. Open, efficient communication is key, along with realistic expectations. and a knowledge of content writing’s role in your overall marketing strategy.
A good social media writer knows how the various platforms work and is capable of providing consistent, original content with your brand and audience in mind. He or she will also know that if you’re selling on social media all the time, you’re doing something wrong.