Hire a professional photographer for head shots of your company’s leadership team. I am thrilled when a company website has a “Media Center” tab. When that Media Center has a gallery of logos and high-resolution photos, including head shots? It is extraordinarily easy and convenient for a writer or journalist to put together a company news item.
The great thing about content marketing? It’s versatile, and a professional content writer knows how to repackage, extend and reshape it.
A content writer with a background in journalism or public relations is a special asset to your business. If you are a small company without a dedicated marketing expert, outsourcing to a professional content or marketing writer with a journalism background is a wise investment.
Creating regular blog posts that are timely, relevant and original can be difficult. As someone who has a client base of busy managers and owners who see the value of blog posts and delegate that task to a professional content writer, I get it. There is a rush of accomplishment after a blog post goes up, right? It’s […]
To find truly creative marketing hooks, one needs to look no further than a TV home shopping channel. So much creativity goes into describing an item’s usefulness — real or created — on multiple levels.