There are ways to prepare for a collaboration with a content writer that will bring you more business bang for your buck — in less time. Open, efficient communication is key, along with realistic expectations. and a knowledge of content writing’s role in your overall marketing strategy.
Using an experienced copy writer ensures quotes are used in a way that maximizes impact and puts you or your company in a the most professional light possible.
Hire a copy editor. We edit translated copy for global marketing clients who are intent on a strong U.S. market presence, but want the credibility and security of knowing their marketing will resonate. And it can’t resonate if it’s laughable.
Forge a link with an experienced, independent copy writer who can be there when you need them. Take a look at their writing samples and what kinds of marcom work they’ve done. Talk to their references. Then, when deadlines get tight or your manpower is short, you’ve got a friend.
A content project editor acts as your point of contact, creating content for as few or as many publications as needed, oftentimes to complement digital communication.