Decluttering. Re-evaluating. Restoring order. Editors are like organizers. There are definite parallels between going through your closet with a “donate” box and going through a blog post with a red pen.
A content project editor acts as your point of contact, creating content for as few or as many publications as needed, oftentimes to complement digital communication.
It would be a nightmare for your clients or business partners to make a decision that hurts your business relations simply because they weren’t clear on the meaning of your communications. Or, worse, you might run the risk of offending prospects in foreign markets.
I have been the recipient of not one, but two, wedding invitations with misspellings. Not just misspellings: in both cases, the word “marriage” was misspelled. How does this happen?