GUEST POST: Invest in website content writers
Quality content is the most important way you can maximize company SEO. Hiring a professional content writer is money well spent.
Quality content is the most important way you can maximize company SEO. Hiring a professional content writer is money well spent.
A content writer with a background in journalism or public relations is a special asset to your business. If you are a small company without a dedicated marketing expert, outsourcing to a professional content or marketing writer with a journalism background is a wise investment.
Visual annoyances are well-known detractors from what can be an otherwise quality website. Perhaps less well-known, but important, are text practices that say a lot about who you are and what your company does — some of them not flattering.
Hire a copy editor. We edit translated copy for global marketing clients who are intent on a strong U.S. market presence, but want the credibility and security of knowing their marketing will resonate. And it can’t resonate if it’s laughable.
A content project editor acts as your point of contact, creating content for as few or as many publications as needed, oftentimes to complement digital communication.