How not to use quotes in copy writing
Using an experienced copy writer ensures quotes are used in a way that maximizes impact and puts you or your company in a the most professional light possible.
Tag: Business; marketing
Editors take translated content, make it fluent
Hire a copy editor. We edit translated copy for global marketing clients who are intent on a strong U.S. market presence, but want the credibility and security of knowing their marketing will resonate. And it can’t resonate if it’s laughable.
Shore up marcom writing support now
Forge a link with an experienced, independent copy writer who can be there when you need them. Take a look at their writing samples and what kinds of marcom work they’ve done. Talk to their references. Then, when deadlines get tight or your manpower is short, you’ve got a friend.
Sure signs your company needs a content writer
Constant … content. Those words even sound alike, because in the world of marketing, both are completely intertwined.
I know. It’s National Clean Off Your Desk Day
I used to work with a woman who never had a thing on her desk — except maybe a coffee cup and a box of tissues. She was a newspaper editor. The only time you’d see page proofs littering her desk was on press day. When she left each night, you looked at her workspace […]